Business Branding Portrait - Nick's Lifestyle Coaching

It's a lesser known fact that while we are not full tilt during wedding season we also offer Business Branding Portraits to help businesses of all types put their best selves out there into the world. 

Marketing experts these days tell you that to be successful in business you need to make a personal connection with your potential clients, and in today's age of social media with people scrolling through literally tonnes of information a day, it's hard to stand out. 

Yes, millions of images exist online so you can pay a small fee for stock photography to fill your website and social media profiles with. But do generic images of things that relate to your business really help you stand out? Or would you be better off putting a little time and effort into creating your own library of images so that people who connect with your brand actually see you and your business?

Or perhaps you can just get by taking your own photos? Maybe you can, but it's worth remembering that your photos represent your business, and low quality imagery will communicate the same about your business. 

If you're not sure if representing your brand visually in the best way possible is so important, just check out this article, it sums it up pretty well:

https://www.mannixmarketing.com/blog/5-reasons-every-business-needs-professional-photos/

Last week we had the pleasure of getting to know Nick who is interested in becoming a Lifestyle Coach. An ex-body builder he leads a healthy lifestyle inspired by positive thinking and a love of the outdoors, and his dream is to follow his passion and help others do the same. After a planning session together to storyboard ideas and visualise what he wanted his future brand to look like, we went out and captured a library of images for him to use when he starts up to really show people what he and his business are all about and build trust in his brand right from the word go.

Every time we create a branding portrait we capture a range of images that can be used across different platforms and are versatile in the ways they can be displayed - from website banners to profile pictures, abstract ideas and traditional print media layouts there are so many ways we need to visually communicate these days, so we make sure our clients have the ability to easily do that. 

We can plan sessions in many different ways...business portraits are not reserved just for big business with big budgets, we can create great looking images anywhere. 

Here are just a few of the images we captured for Nick's own personal stock library...with this gallery of images at his fingertips we just know he'll be a Lifestyle Coach that motivates us all to get out and get healthy!

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If you'd like us to create a better image of your brand simply get in touch to find out how!

E mail us at studio@thephotographyboutique.com.au or call us on 08 9791 4226 and we will be in touch.

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Apples are not Apples... Why You Should be Asking your Photographer for more than just Digital Files

So we're living in a digital age and our cameras capture digital images that we can print time and time again. With just a few clicks we can send our digital images across the interweb and create all kinds of cool things - huge canvas wall pieces, photobooks, wallet prints for grandma, the sky's the limit - and that rocks!

But as professional photographers we struggle with handing over digital files to our clients, and here's why...

We invest a lot of time and money into colour managing our work, buying professional equipment and educating ourselves so that we can be sure that the final products we create look exactly the same as the images we see and edit on our screens. You might think that's a given, but in reality it's not. We use specialist equipment to regularly calibrate our computer screens to make sure they display colour and brightness correctly, we invest in top spec professional photographic printers and set up specific profiles for them on our computers so that they work together perfectly, and we even adjust our settings depending on the paper we print each image on. 

When you order prints and products from local retailers or online, it is not often that they will have a professional photographic workflow, and so the results will often leave you disappointed. 

We decided to try a little experiment and see just how much difference there would be printing the same image at several different places. We printed this image from one of our recent newborn sessions on our colour-managed printer here at the studio, and then also sent it out to 4 local photo print retailers. We knew there was going to be a difference but when we got the prints back even we were shocked at just how different they were! 

This example shows you a completely unedited photo that we took of two of the prints - one printed by us and the other at one of the local retailers (and just in case you're wondering the other retail prints looked pretty much the same as this example).

When you invest time and money into having your special memories captured by a professional photographer and then only take away the digital files to print yourself, you're leaving the final result completely to chance and will often be disappointed in the prints you get back - you only have to look at this example to see it.

That's why we are passionate about printing all our images for our clients and why we invest so much in colour management to ensure our prints always look exactly as we expect them to. We simply want you to have the most beautiful possible memories to keep forever, and we don't want all the hard work we've put in to creating that for you to be wasted on a inferior quality print x